Appendix 4: Bauer & IPC - music magazine industry

Bauer
Music magazines they own:
Kerrang! MoJo & Q
Main sub-genres & cost:
Kerrang!’s sub-genres are metal and rock music and costs £2.20 per issue which is distributed once a week. Q costs £3.90 per issue and MoJo costs £4.30 per issue
Mainstream or Niche?...
Kerrang! Caters for a mainstream audience as the content is very popular.
Q and MoJo also cater for mainstream audiences.
Demographic Readership & Circulation figures.
Kerrang! Has high circulation and readership figures as it is a very popular mainstream magazine
IPC
Music magazines they own:
NME & Uncut
Main sub-genres & cost:
NME ‘s subgenre is contemporary and costs £2.20 per issue
Uncut costs £4.20 per issue.
Mainstream or Niche?...
NME caters for mainstream audiences as the content is popular
Uncut caters for a niche audience as its content is more about classic style rock and older aswell as new music.


All of these magazines use synergy to help the magazine to sell. Kerrang have a radio station, a website and a music TV channel.